Main Aims of the Programme:

1. To focus and acquire the necessary skills and competencies in selling and marketing
2. To highlight and emphasise the various dimensions of the customer and the excellent management of customers
3. To tap and apply personal creativity skills in selling and management
4. To develop excellent selling and marketing strategies in sync with oganisational objectives

At the end of the programme, participants will be able to:

• Delight their customers/clients with a results-oriented and practical approach
• Sell & market the organisation’s products and services with optimum results
• Understand and apply appropriate selling and marketing strategies in closing sales
• Understand the various dimensions of the customer and customer management towards providing excellent service
• Tap into personal creativity skills
• Generate new ideas for selling and marketing
• Develop a follow-up plan for implementation at the work place

in a nutshell…..Creative Marketing & Selling covers:

• Why Everyone is a Customer
• Why Everyone is a Salesperson
• Understanding Creativity
• Creating Creative Selling & Marketing Strategies
• Creative Approaches to Customer Relations
• Dealing With Customers/Clients
• Closing a Sales Act
• Strategies of Negotiation
• Telephone Persuasion